Keyword research helps you find which keywords are best to target and provides valuable insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform your content strategy as well as your larger marketing strategy. Keywords are words or phrases people use to find information or products in search engines. For example, if you wanted to buy food for your puppy, you might type the keyword “food for puppies” into Google. Properly conducted keyword research helps you to: Better understand your niche and target audience.
[/vc_column_text][vc_row_inner][vc_column_inner][vc_single_image image=”46″ img_size=”full” css=”.vc_custom_1676981394394{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_empty_space height=”30px”][/vc_column_inner][/vc_row_inner][vc_column_text css=”.vc_custom_1677135698202{margin-bottom: 21px !important;}”]It’s a simple process, but you need two things to do it well: Good knowledge of your industry. An understanding of how keyword research tools work.- Listen to your customers. Hopefully, you’re doing this step already!
- Type their questions into a search engine.
- Research the popularity and competition of keywords.
- Start using keywords on your website.
- Track your results.
Link building is a search engine optimization technique that increases your search engine ranking. Links are one of the primary ways that search engine algorithms determine the relevance of a page. Having a good number of links to a website indicates that the content is there is valuable.[/vc_column_text][vc_empty_space height=”5px”][/vc_column][/vc_row]